http://stickyads.com.au Sticky Advertising is Newcastle's first Digital, Social and Traditional media agency. The best way to describe us is as Digital + Different. Tue, 19 Aug 2008 04:08:15 +0000 http://backend.userland.com/rss092 en How to find new customers, obtain information, broaden your geographic reach, streamline operations, improve customer relations, lower communication costs, generate PR and free publicity, look like an industry leader and…..have complete marketing measurability. A few years ago a friend and occasional web designer told me there was no future the in ... http://stickyads.com.au/2008/08/18/don%e2%80%99t-build-a-website-build-a-web-strategy/ In this month’s issue of Marketing Magazine, regular marketing columnist Julian Cole has announced his Top 50 Australian Marketing Pioneers Blogs and Sticky Advertising’s very own bloggers Media Hunter and The Marketer claimed the number 18 and 22 spots, respectively. According to Julian Cole: ”With Sticky Advertising having the minds of ... http://stickyads.com.au/2008/08/04/sticky-advertising-predicted-to-be-top-dog-in-social-media-by-2010/ Craig was recently interviewed by Amy Spear for a syndicated community radio program called Insight regarding advertising and the emerging digital and social media landscapes. The interview has since played on 50 radio stations around Australia. Maybe the most remarkable aspect of this interview is that it has been generated by ... http://stickyads.com.au/2008/07/31/sticky-radio-interview/ Sticky Advertising is pleased to announce the launch of our latest online project; the custom designed,  search engine friendly and multimedia rich website dedicated to building the Dolphcom Solutions online presence. Its ‘look and feel’ is deliberately driven by content search-ability and showcases Dolphcom’s amazing collection of whale and dolphin video’s ... http://stickyads.com.au/2008/07/30/sticky-advertising-launches-dolphcom-solution%e2%80%99s-new-search-friendly-website/ Source: Marketing Magazine A recent survey by Next Digital has confirmed many of the digital trends felt by Australian marketers. "The survey shows that digital media is seen as a significant opportunity for marketing strategists," says Dr Michael Valos, chair of the Monash University Marketing Alumni Association. Dr Valos commissioned the 2008 ... http://stickyads.com.au/2008/07/25/new-survey-confirms-the-importance-of-digital-to-marketers/ Let's face it, Google is the new Yellow Pages. While phone books now prop up badly designed PC monitors, Google has become the default method for finding businesses and services. Its a phenomenon that has spawned several massive industries (SEO and SEM) and is the largest contributor to the enormous figures ... http://stickyads.com.au/2008/07/23/who-else-wants-better-search-rankings/ For some time now I have been observing the advertising world move away from the effective use of slogans or taglines. It seems that, along with jingles, slogans have become "uncool" within an industry that prides itself on being "current" and "cutting edge". Perhaps it has something to do with ... http://stickyads.com.au/2008/07/16/help-taglines-regain-lost-glory/ Today's real competition doesn't come from other companies but from the extreme clutter of the marketplace. You can't fight clutter with clutter and expect better results because the human mind deals with clutter by blocking most of it out. Only the most interesting or useful stuff is retained. In order for ... http://stickyads.com.au/2008/07/16/clutter/ Gordon and I headed down to Sydney yesterday for the Future of Media Summit 2008 hosted by Ross Dawson and his Future Exploration Network. Firstly, congratulations to Ross and his hard-working team for putting on such a professional and informative event. It went off without a a hitch and everyone ... http://stickyads.com.au/2008/07/15/the-future-of-media-summit/ Welcome to Sticky Advertising 2.0, Newcastle’s first Digital, Social & Traditional media agency We are proud to launch a new direction for Sticky Advertising. A commitment to DIGITAL media. A commitment to offering DIFFERENT and highly innovative creative work. Our new call-to-arms is DIGITAL + DIFFERENT . We have embraced an exciting new ... http://stickyads.com.au/2008/07/06/the-revolution-has-begun/