Strategy | Sticky Advertising | Newcastle Advertising Agency

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Sticky Advertising is Newcastle's first Digital, Social and Traditional media agency. The best way to describe us is as Digital + Different. We look at every job from a totally different perspective and apply what we call "Zag Theory" to ensure that our clients aren't stuck in same lane as their competitors. We have seen the future of marketing...and it's digital. While we will always continue to deliver great traditional media strategies, nobody in this region is more committed to forging ahead in the emerging Digital and Social media universe. Come join the (r)evolution.

Archive for the 'Strategy' Category

(Posts Archive)

Help Taglines Regain Lost Glory | Posted by Craig on Jul 16 2008
Clutter | Posted by Craig on Jul 16 2008
Zag Theory | Posted by Craig on Jun 28 2008
Brand Positioning: Remember This | Posted by Craig on Jun 20 2008
Brand Positioning: Key Questions | Posted by Craig on Jun 19 2008
The Bill Bernbach Advertising Philosophy | Posted by Craig on Jun 18 2008
Maintaining the Leadership Position | Posted by Craig on Jun 16 2008
Competitor Repositioning | Posted by Craig on Jun 16 2008
Getting Into the Mind of the Consumer | Posted by Craig on Jun 15 2008
Positioning A Follower | Posted by Craig on Jun 14 2008

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