Companion Credit Union - We’re Listening Campaign

The members of Companion Credit Union were handed the unusual but exciting task of selecting the organisations new logo via a social media campaign involving a quirky new TV campaign and dedicated voting website.

The voting campaign kicked off the credit unions unique marketing campaign ‘We’re listening’, with the voting rapidly coming to a close.

The Companion ‘We’re Listening’ campaign has integrated traditional media channels with newer social media technologies to attract new members while still taking into consideration the expansive age group of the current members.

The new Companion logo as voted by its members will be unveiled at the Annual General Meeting on 12th November.

In an industry where it is easy to become just another number, Companion is giving its members a feeling of ownership. “The credit union is really owned by the members and therefore we decided we should invite them to actively participate in helping us decide our future direction” said Ray O’Brien, Chief Executive.

Staff were also encouraged to vote for their favourite new logo, “Next to the members, the staff at Companion are an integral part of our organisation. Therefore we also wanted to ensure that they were a part of our process to refresh our corporate image” said Mr O’Brien.

Check out: HYPERLINK “http://www.wearelistening.com.au” www.wearelistening.com.au.

Social Media Campaign, integrating traditional media channels with newer social media technologies.