Is your website ready for Google Chrome?

Google Chrome Google releases Chrome this week in what could lead to potentially the biggest change in web browsing in years. Chrome sees Google move into the totally new space (for them) of Browsing. If successful it could mean that one company is the dominant name in Search and Browsers.

The implications of Google having a successful browser will be revealed over time, however already some are suggesting that the importance of good search engine optimisation has never been greater.

Read the Google promotional cartoon (yes, cartoon) and you will soon realise that the rules are about to change.

It seems that if your SEO efforts aren’t good enough, Google’s will be ignoring you in the testing of their browser, too. If their browser achieves any level of success, Google will test against your site - if you rank.

Now here is the part that marketers must really to pay close attention to….

Chrome’s “Omnibox” handles far more than just URL’s, it also offers suggestions for searches, top pages you’ve visited before, pages you haven’t visited but are popular and more. You have full text search over your history…meaning you don’t need to bookmark pages. Just type in the term and go straight to previous favourites.

In other words, if users think your site is worth remembering, Chrome will do it for them. If your site ranks for your keywords, Chrome will suggest it - IN the browser itself. No need to be using Google suggest.

The Google Chrome system suggests that if your site and content rates then they’ll market it for free to their users directly in the OmniBox.

If your site and content don’t rate……well, I hope your other marketing works.

If you would like to know more about better search engine optimisation or creating a Google-friendly website, please contact us.