Sticky Turns 3

Posted by Craig on August 31st, 2008 filed in Uncategorized

Today is Sticky Advertising’s 3rd birthday.

Its hard to believe the changes that have taken place in the 3 years since Newcastle’s longest serving advertising agency changed hands in September 2005. New staff, new clients, new services and substantial growth.

Back in 2005 my immediate aim was to build on a small but viable business, retain our client base and create quality advertising for them.

Three years later Sticky is a vastly different agency. We recently relaunched as Newcastle’s first digital, social and traditional media agency, pursuing an aggressive agenda to introduce new and effective marketing options to our clients and potential clients. The reaction has been extremely positive and our digital offerings have met with early success.

The old agency was extremely focused on traditional media with a lot of print and television work, while the modern Sticky was recently identified by Marketing Magazine as possible “top dog in social media by 2010″. The same magazine had two Sticky blogs, The Marketer and Media Hunter ranked in the Top 50 Australian Marketing Pioneers list, the only Australian advertising agency to do so.

We are now creating cutting-edge websites and implementing highly effective search engine optimisation to help our clients achieve better Google rankings and being interviewed on radio about digital marketing.

We have also been privileged to be able to contribute to two international marketing books covering the rise of social media: The Age of Conversation and Age of Conversation 2, Why don’t people get it?

Its been an exciting ride and it’s far from over. Very soon we will be announcing more news and changes.

Thanks to everyone, our clients and suppliers and my hard working team for your support.