Clutter
Posted by Craig on July 16th, 2008 filed in Strategy, Zag Theory, brandingToday’s real competition doesn’t come from other companies but from the extreme clutter of the marketplace. You can’t fight clutter with clutter and expect better results because the human mind deals with clutter by blocking most of it out. Only the most interesting or useful stuff is retained.
In order for your brand to stand out in all this clutter it needs to be RADICALLY DIFFERENT.
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