In March, Craig Wilson ventured to Austin, Texas to attend the world-famous South By South West Interactive Festival. Here is Craig’s review of the event as published in Marketing Magazine Australia:

Marketing Mag

A respected Sydney advertising agency executive told me recently that the advertising agency scene in Sydney was in disarray. The fallout from the global financial crisis combined with significant changes in media consumption has left many traditional Sydney advertising agencies feeling very exposed.

This is not surprising when you think of it. We are undoubtedly at a point in time in media and marketing history that is forcing major change. This had already left the big agencies with plenty to ponder. Then along came one of the most significant economic events in modern history. As confidence evaporated amongst advertisers, the agency world felt the pain. And in Sydney, the leading Australian market, the pain has been felt amongst the advertising agencies who were previously enjoying the profits of the unprecedented boom.

Interestingly, this has had some unforeseen benefits for Sticky Advertising. As an agency who had never attempted to break into the Sydney market, and who were concentrating on developing innovative and effective marketing strategies for clients at the other end of the F3, Sticky Advertising has suddenly found itself fielding inquiries from and landing business in Sydney.

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Over at the GetSticky site we’ve just posted Need marketing ideas? 6 steps to an effective internet marketing strategy. It discusses how companies seem to have a website yet very few have actually created a proper internet marketing strategy.

These days an internet marketing strategy can provide your business with a highly effective and measurable campaign that works 24 hours a day, 7 days per week.

After you’ve read it, you’re welcome to run your website through our FREE Web ANLYZR to find our how effective it really is or check out Traffic ANLYZR to see how many searches are being done around your industry every month.

The latest ranking of Australia’s Marketing Pioneer Blogs has been released by Julian Cole and once again Sticky has 3 entries in the top 40.

Gordon Whitehead’s The Marketer blog has retired in blaze of glory after being ranked 15th. His new site is called The Git.

Craig Wilson’s Media Hunter site comes in at 18th spot, while our agency site (this one) is 34th.

Overall, we’re very proud to be included among Australia’s leading marketing bloggers and that the agency is so well represented.

The list has also been published in the current issue of B&T Magazine (although with some changes).

We have posted some easy internet marketing tips over at our new GetSticky site. This has been in response to numerous questions we are asked by business owners trying to improve their internet marketing. We’re fairly certain sure these are the same questions most good internet marketers are regularly asked.

The post addresses the questions: “How do I get onto first page of Google?”, “How do we get more traffic to our website?” and “How do we turn website traffic into sales?”

We’re pretty sure that if most businesses spent some using these 7 internet marketing tips they would see a big improvement in their online marketing, and that’s before getting really serious about a professional inbound marketing strategy.

Also, you’re welcome to run your website through our FREE Web ANLYZR to find our how effective it really is or check out Traffic ANLYZR to see how many searches are being done around your industry every month.

Newcastle Herald, Monday 25 May, 2009

GetSticky internet marketing system in Newcastle Herald

Inbound marketing could well be the perfect strategy to include in your business marketing mix during tough economic times. While it is important for businesses to continue to advertise their services, applying a portion of their marketing budget to inbound marketing can be like adding another sales team.

Inbound marketing is the approach behind most successful internet marketing systems. Done well, it can turn your website into a customer magnet, drawing motivated prospects towards your business.

We have posted more information about how inbound marketing can help your business over at GetSticky and invite businesses to test their websites inbound marketing potential with our free Web ANLYZR report.

Celia Johnson, a journalist from B&T Magazine, recently interviewed Craig regarding his thoughts on how the proposed National Broadband Network will affect the Australian television industry.  Here is the full story from the 01 May, 2009 issue of B&T.

Click for full-size version

Get Sticky - Internet Marketing System

Web design in Newcastle now has a professional, marketing-focused supplier following the launch of GetSticky.

GetSticky is is an entire Internet Marketing System designed for small businesses and marketers. It provides you with the last website you’ll ever need and then systemises and explains the whole Inbound Marketing approach in an easy-to-follow manner.

The system is a result of the team here at Sticky having spent the last few years immersed in online marketing, social media and search engine optimisation and web design. We have been deliberately steering the agency in a new direction as we experimented with online technologies and developed sites and strategies for our clients that have been enormously successful.

GetSticky provides business owners and marketers with exciting new tools that will revolutionise their marketing.

GetSticky incorporates WEB ANLYZR, a unique website appraisal tool that allows us to assess any website and report back with recommendations about how to improve the site for SEO, traffic conversion, increased traffic and more. Web ANLYZR has been 9 months in the making but is worth every minute we have dedicated to it due to the compelling information and statistics it provides our customers.

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Over at the Marketing Magazine site, Craig has posted a story called A glimpse into the future at SXSW and Web 2.0 chronicling the latest web, media and marketing initiatives he observed on his recent US conferences trip. There’s some really relevant information for Australian business considering the Rudd government’s recent National Broadband Network announcement. Please give the story a “Thumbs Up YES” if you find it useful.